Creative director and business operator working at the intersection of Vietnamese craftsmanship, contemporary art, and luxury experience.
7+ years building purposeful brands alongside artisans and international houses. Applies strategic thinking with a balanced analytical and creative approach. Dedicated to bringing Vietnam's heritage to the global stage.
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About — Career Statement
Vietnamese craftsmanship, contemporary art, and luxury experience.
Chloe works at the intersection of Vietnamese craftsmanship, contemporary art, and luxury experience. With seven years building purposeful brands alongside artisans and international houses, she applies a balanced analytical and creative approach to every project.
Previously, as Creative Director and Production Manager at Phung An, she directed brand campaigns and activations for clients including Louis Vuitton, Regent, and Newtecons. Working directly with regional artisans, she managed the full project life cycle from concept to manufacture, delivering over 3,000 bespoke gift sets annually.
Currently, as Gallery Director specializing in Art Programs at Gate Gate Gallery in Ho Chi Minh City, she conceptualizes exhibitions, oversees end-to-end operations, and cultivates networks of collectors, artists, and cultural institutions. She also holds a Sogetsu Ikebana certification and writes on contemporary art and craft.
Her practice is guided by a clear focus: bridging Vietnam's heritage with the global stage, and introducing international perspectives to Vietnam.

