Chloe Hien Nguyen
Ho Chi Minh City  
Chloe Hien Nguyen in conversation at a gallery opening

Creative director and business operator working at the intersection of Vietnamese craftsmanship, contemporary art, and luxury experience.

7+ years building purposeful brands alongside artisans and international houses. Applies strategic thinking with a balanced analytical and creative approach. Dedicated to bringing Vietnam's heritage to the global stage.

Contents
02Selected Work
03About
04Contact

Recent index

2017 – 2026
Bui Thanh Tam — Christ, Buddha, And The JigsawExhibition
Tran Minh Thai — Walking In The MistExhibition
Louis Vuitton Full Moon Gift BoxB2B Gifting
Tales by Chapter — Hall Art InstallationArt Installation
Royal Copenhagen Flower WorkshopBrand Experience
Every Half Pop-Up ActivationBrand Experience

Selected frames

Lacquer Tet editorial on wooden cabinet Red lacquer tray in wooden box Lacquer trays flat lay Black lacquer trays on wooden stands Rattan tableware in a kitchen Cake on a rattan stand Gift boxes on a carrying pole Green gift box on a bicycle Mid-Autumn gift box on water Gift box with birdcage on hay Gift box balanced on a conical hat Pastel lacquer gift boxes lifestyle Furoshiki wrapped gift box
02.1

Highlighted Exhibitions

Art Program Curation · Art Handling · Client Relationship Management
·Bui Thanh Tam — Christ, Buddha, And The JigsawChillala House of Art+
17.11.2025 – 24.11.2025 Large-scale solo exhibition at Chillala House of Art, HCMC, curated by Richard Vine and Phil Zheng Cai. Coordinated art handling, installation and production across a demanding sculptural and painting presentation.
Ceramic sculptures installation viewExhibition view with jigsaw paintings and chess setSuspended sculpture and title wallDuring install with the curators at Chillala House of Art
·Vo Huynh Phu — In CirculationGate Gate Gallery+
13.06.2026 – 31.07.2026 The artist's first solo exhibition with the gallery: 10 works on paper and 2 sculptural assemblages in watercolor, ceramic, gold and silver leaf. Led end-to-end exhibition organization, from art handling and installation to budgets, artist payments, communications and the public program. Wrote the interpretive texts that accompanied the works and framed the show for its audiences.
In Circulation installation viewWorks on paper in the round brick roomWorks on paper and ceramic sculpture
·Hai Hoang — IntermissionGate Gate Gallery+
12.03.2026 – 03.05.2026 A solo presentation at Gate Gate Gallery, curated by Thien An. Oversaw installation, gallery operations and vendor relationships, and developed promotional content to carry the exhibition to its audiences.
Intermission installation viewTitle wallThe artist with the Gate Gate team
·Tran Minh Thai — Walking In The MistGate Gate Gallery+
26.09.2025 – 30.10.2025 A quiet, material-led solo exhibition at Gate Gate Gallery. Managed the full arc from art handling and installation through opening, including the floor-based sculptural landscape at the heart of the show.
Stone in a lit vitrine within the brick domeVisitors with floor installationSuspended mesh disc above the floor installation
02.2

Selected Projects

Experiential Marketing · Event Organization · Creative Direction
2025Tales by Chapter Hall Art InstallationArt Installation+
Designed and executed the hall installation for Tales Saigon, a zero-waste fine-dining restaurant featured in Tatler and Robb Report. Dried botanicals, foraged specimens and material studies composed as a living centrepiece, folding natural materials and craft into the brand's sustainable philosophy and immersive storytelling.
Tales Saigon centrepiece installationTales Saigon interiorBotanical detail, top view
2024Louis Vuitton Full Moon Gift BoxB2B Gifting+
Led concept, material sourcing and full execution of a premium gift set in traditional lacquer, a collaboration between Louis Vuitton's marketing team and Vietnamese artisans that aligned Mid-Autumn gifting with brand heritage and luxury positioning.
Louis Vuitton Full Moon lacquer gift box
2024Signature by M Village Tho NhuomB2B Gifting+
Delivered 200 VIP welcome kits in collaboration with leather and tie-dye artists, leading production from first concept through to the gifting experience.
Leather flower charm welcome kitM Village welcome kit detailTie-dye and leather gifting set
2023Royal Copenhagen Flower WorkshopBrand Experience+
Co-hosted a flower workshop for 40 VIPs around a handcrafted bamboo lantern centrepiece, weaving product storytelling into event design during the Mid-Autumn campaign.
Lantern flower baskets with Royal Copenhagen tableware
2023Every Half Pop-Up ActivationBrand Experience+
Produced a sampling booth and traditional toy-making activation in a lifestyle cafe setting, where cultural nostalgia met branded engagement.
Pop-up booth at Every Half cafeTraditional toy-making activationSampling booth at Every Half cafe
02.3

Visual Practice

Product Design · Crafts Village Production · Creative Direction
03

About — Career Statement

Profile

Vietnamese craftsmanship, contemporary art, and luxury experience.

Chloe works at the intersection of Vietnamese craftsmanship, contemporary art, and luxury experience. With seven years building purposeful brands alongside artisans and international houses, she applies a balanced analytical and creative approach to every project.

Previously, as Creative Director and Production Manager at Phung An, she directed brand campaigns and activations for clients including Louis Vuitton, Regent, and Newtecons. Working directly with regional artisans, she managed the full project life cycle from concept to manufacture, delivering over 3,000 bespoke gift sets annually.

Currently, as Gallery Director specializing in Art Programs at Gate Gate Gallery in Ho Chi Minh City, she conceptualizes exhibitions, oversees end-to-end operations, and cultivates networks of collectors, artists, and cultural institutions. She also holds a Sogetsu Ikebana certification and writes on contemporary art and craft.

Her practice is guided by a clear focus: bridging Vietnam's heritage with the global stage, and introducing international perspectives to Vietnam.

Chloe in conversation at the In Circulation opening
In conversation — "In Circulation" opening, Gate Gate Gallery, 2026
04

Contact

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